Content Strategist | Excrin

SOCIAL MEDIA MARKETING

Content Strategist (Exp. 4-5 yrs)

PROFILE

Job profile : Content Strategist

Proven work experience as a Content Strategist, Content Manager or similar role
A portfolio of published articles
Experience in project management is a plus
Knowledge of Content Management Systems, like WordPress
Basic understanding of HTML and web publishing
Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
Experience using social media for business
Solid writing and editing skills in English
Time-management skills
Ability to guide and motivate team members
BSc in Marketing, Journalism or relevant field

RESPONSIBILITIES

What you'll do:

Manage our editorial calendar to ensure timely publication
Assign blog posts to writers
Identify gaps in our content and recommend new topics
Create style guides to use as reference
Proofread and edit written pieces before publication
Schedule social media posts
Conduct keyword and SEO research to understand customers’ needs
Monitor web traffic and engagement (e.g. conversions and bounce rates)
Coordinate with marketing and design teams to illustrate articles
Follow industry-related news and generate ideas around trending topics
Review and update published content as needed