EXCEEDINGLY GOOD DESIGN

Re-framing the problem in human-centric ways and creating designs that are clean, simple, intuitive, flexible and engaging.

ANALYZING THE PROBLEM

Initially, we focus on the requirements of our clients before taking up anything. Identifying the issues can be done through several ways, talking to the customer or brainstorming with our team. It’s crucial to figure out all the factors that need to be dealt with right from the start.

DEFINING THE CRITERIA

Capturing as much clarity as possible of the problem or idea. After the initial phase, we direct our focus towards the client’s as well as the general point of view. Determining the cost, difficulty, time required and customer needs is what this phase is all about.

RESEARCH OVER AND OVER AGAIN

An exquisite design is developed only after intense research. Diving deep into research helps craft alternate solutions or ideas. Right after the research process, we brainstorm in order to come up with a few minimalistic yet elegant designs.

CONCEPTUALIZE AND PRODUCE INVENTIVE THOUGHTS

In this stage, based on the designs and flow of project our design team brainstorm and try to come up with creative ideas or designs. This phase is important as it will bring about multiple views on a particular subject which will be crucial to produce the end product.

CREATE AND TEST MODELS

Now we analyze the solutions gathered through all the brainstorming sessions. The potential ideas and designs that are gathered will be sketched and made into prototypes. This shows the involvement and understanding of how everyone thinks about the product.

IMPLEMENTATION AND USER TESTING

Here, the development of the prototypes will be implemented. The team will design while following the flow that was mapped from the gathered information. We showcase the designs to the user, receive feedback and work on it till we check off all the right boxes.

REVIEW AND ASSESSMENT

After completing the multiple phases of the design process, we review every single phase to straighten out anything that’s out of line.

CONCLUSION

We're committed to create swooping designs. We like to make it simple but significant. That's the motto we work around with respect to our design process.