And with the heavy load of buzzing information and talk over businesses and startups, it’s a hardcore task for any individual to sit up straight for several minutes and hours to just brush over the article and gather a little knowledge about it. Well then, if you think the above statement is a little contradicting then here you go, according to Jason Kincaid of TechCrunch, he tells that the reporters are quite lazy when it comes to wading through loads of marketing material and learning about what a company really does. And also just simply explaining about the services/products to pages and pages is really going to work their heads off before they could finish it. Perhaps a well-crafted animated explainer video can do wonders for your business, helping you to better engage your audience, increase conversions and boost ROI (Return of Investment).
It is only going to be a matter of seconds and minutes to play the explainer video and grab into mind the information that is put straightforward without any cooked up stories or to just keep reading the articles that almost most of the time, beats around the bush.
To know about the importance of the explainer videos in businesses now, at a bird’s eye view,
- The explainer videos serve to be the best way to increase the business sales and are an easy way to make viewers understand what your company/business/product is all about. The videos tend to seek the attention of the page viewers easily if the content drops to engage the readers on page.
- Websites with videos are 50 times more likely to be ranked on Google’s first page, ha! What more than this would you prefer to shoot up to top on the page. Another advantage of explainer videos is their shareability. Video is the easiest online content to grow on social media.
- Videos can emotionally engage your visitors and the video presentation of your startup showcases your brand, its personality, and culture within a couple of minutes. The highly relatable explainer video keeps the visitor engaged leaving little no time for distractions. Your mission and values go beyond what you are creating and it lets your visitor know more about the people behind these products.
- As said having an introductory video for your startup business/product would help you on the Search Engine Optimization fronts too. The video gets more number of clicks. It is obvious that, if the page has both content and video, most people tend to watch the video than reading the contents which is time consuming.
Bottom line: If you’re not capable of crystallizing what you’re all about in a short sentence/paragraph while expressing the strength of your brand in way that’s easy to grasp and be effective, an explainer video is unlikely to help your cause.